SEO is always at the heart of the content we craft. As a fresh search agency, we realise there is a really fine balance between writing great content that our brands love, producing words search engines love to read, and putting the right pages in front of the people you want to find.
It’s still about your keywords, metadata, site structure and getting the right HTML mark-up. This should form the base of all healthy brand websites. Ensuring your site is optimised for mobile devices as well as for being found on the desktop is big news too.
But, it’s still so much more than what happens on your webpages. SEO, nowadays, is not just about writing fantastic searchable content on our brands’ websites, but marketing it to others that’ll help your brand get found in more places in the results pages.